Real Estate SEO Services that drive valuable traffic, not meaningless impressions. Generate more leads with a real estate SEO strategy that attracts local, qualified leads to your real estate agency, buyer's agency, or property management company.
Real estate SEO services are designed to improve the organic visibility and reach of websites operating in the real estate and property markets.
When done correctly, SEO for real estate means ranking at the top of the search results for relevant, meaningful search terms.
Just like any search engine optimisation strategy, the goal is to showcase your products (listings) or services to those who are searching for them in Google.
Withe the right strategy, SEO for real estate professionals can effectively attract vetted, local leads that can be converted to paying clients.
Unlike Google Ads or real estate listing platforms, SEO is not a quick-fix or overnight strategy. On the flip side, however, search engine optimisation takes time to win trust and appear at the top of the search results.
For real estate agents, brokerages, or buyers’ agents that have the patience to stick the course, SEO marketing can be an extremely powerful marketing channel.
Whether you’re a real estate agent or simply a business that operates in the real estate space, SEO is one of the most effective inbound lead generation strategies in your arsenal.
Unlike traditional real estate marketing methods that involve outreach, search engine optimisation for real estate capitalises on users that are looking for the products or services that are offered by your company.
With the right strategy, SEO for real estate can dramatically increase your topical authority, organic reach, and ensure that your business is front of mind for consumers that are actively looking for the goods or services provided by your business.
With that said, it is essential that your SEO goals align with what is actually possible – read on to find out what is and what is not possible with the right SEO strategy for real estate businesses.
• Real estate SEO is not a way to outrank REA group or Domain on Google
This is the biggest misdemeanour for those investing in SEO for real estate businesses. Trust us, someone will sell this dream – but it’s not going to happen. You should not be looking at real estate SEO as a way to ween off the major listing platforms. That’s where buyers exist and that’s where they go. The industry would need a catastrophic shift in buyer behaviour to change this.
• Real estate agents
• Real estate brokers
• Property management service providers
• Property buyers’ agents
• Property investors
• Real estate developers
• Real estate photographers
• Real estate legal professionals (conveyancers etc.)
• Mortgage broker SEO
• Quantity surveyors & property appraisers
Schedule a free SEO consultation with the LocalSeoRockstar team to find out how our real estate SEO services can grow your business.
Increased organic traffic is the underlying goal of any SEO campaign. By attracting relevant leads for well-researched search terms, increased organic traffic from search engines means more enquiries, better leads, and a lower cost per acquisition (CAC) for your services.
Website traffic is one thing, qualified website traffic is another altogether. Not all website traffic is created equally which means that some visitors are far more likely to convert to paying customers than others. Qualified leads are the goal of every SEO campaign in the real estate industry. Whether that means showcasing new listings, attracting leads that are interested in your services, or becoming a name that is synonymous with real estate in your area – the goal is to build quality traffic.
Paid ads or cost per click marketing (CPC) costs are on the rise. If you're not in the know, the average cost per click in Google Ads is expected to rise by another 20-30% over the next 12-months. In general, the more valuable the product or service that you are selling (which can be extremely high in Real Estate), the more you can expect to pay for ads. So then, now, more than ever, it's essential that real estate professionals invest in organic marketing which can generate sustainable and scalable enquiries.
Brand awareness is your ticket to increased trust and direct phone calls. As more users see your brand and your website, they become familiar with your brand name. If your name is peppered through the search results for dozens of different search terms, then the chances of someone getting in tough when they are ready to buy, sell, or borrow are significantly higher.
Topical authority and brand awareness go hand in hand. When people search for information about real estate, you want to appear front and centre. Real estate SEO services help to establish topical expertise by consistently outputting information that benefits would-be customers. In doing this, you build your trust with your target audience as well as search engines which means that it is easier to rank for those transactional search terms that drive your bottom line.
SEO is a complex and ever-changing process. The main benefit of outsourcing your SEO to a professional is that you avoid common mistakes and pitfalls, including: • Targeting the wrong keywords • Implementing shady SEO practices (Blackhat) • Focussing on things that do not matter • Copying competitor strategies (poorly)
Spend less time working in your business and more time working on your business by deferring to SEO experts. We've seen the good, the bad, and the ugly – by partnering with experts, you take the guess work out of real estate SEO strategies.
SEO provides powerful insights into your market and changing consumer demands. Search trends, market insights, and competitor strategies provide a 30,000 foot view of your industry and can help to inform larger business decisions.
How much does SEO cost?
The cost of SEO for real estate businesses starts at $1,500 per month (+GST) and can go up to $10,000+ (+GST) per month. The cost of real estate SEO services will depend on a number of important factors including:
• The competition in your industry
• The location of your business & target audience
• The level of service and support that you are looking for
• Your SEO goals & strength of competitors
• The number of services that you offer
• The complexity of your SEO campaign and strategy
We are not the cheapest real estate SEO services Australia has to offer – you’ll find those on page 3, 4, 10, or 20 of Google. We provide value-driven search engine optimisation for real estate professionals.
How can I measure ROI for real estate SEO?
The first thing that you need to understand is that SEO is not a dollar in, dollar out machine that is simple to measure. SEO is an investment in your brand, your business, and your longevity. Unlike PPC marketing where you can see dollar in, dollar out, the ROI from SEO is harder to measure.
When done correctly, SEO is a mix of content marketing, PR link building, and brand development marketing that doesn’t fit into a neat chart or spreadsheet. SEO is measured in new business, new opportunities, and business growth.
What KPIs can I measure?
While it can be difficult to quantify the ROI of real estate SEO services, that doesn’t mean we won’t be chasing (and reporting on) key performance indicators (KPIs) that you can expect to see improve over time.
• Increased search engine visibility
• Increased search engine rankings for relevant search terms
• Increased website impressions for relevant queries
• Increase in time spent on your website
• Increase in website authority and trust (third party measurements)
• Improvements to your backlink profile
• Increased time on page
• Lower bounce rate on website
• Increased number of pages per session
• Enquiries, phone calls, and new leads
How long does SEO for real estate take to work?
For any industry (not just the real estate industry), you can expect a period of 4-8-months before you start to see results for your SEO investment.
While this is a nice tidy number, the actual timeframe is a little bit more complex. It can either be faster, or slower. Here are some of the factors that influence the timeframe for SEO results:
• Your starting position
• The competition in your industry
• The strength of your competitors
• Previous SEO efforts (this can be good or bad)
• The amount that you invest in your strategy
Based on your website history insights and current rankings, our SEO experts will be able to provide a rough timeline for SEO results so that you know what to expect before starting.
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